The Four Principles and
Twelve Sub-principles of Luck

See The Luck Factor by Richard Wiseman for more details.

PRINCIPLE ONE: Maximize Your Chance Opportunities

Lucky people create, notice and act upon the chance opportunities in their life.

Sub-principles:

1.  Lucky people build and maintain a strong ‘network of luck’.
2. Lucky people have a relaxed attitude towards life.
3. Lucky people are open to new experiences in their life.

PRINCIPLE TWO: Listen to Your Lucky Hunches

Lucky people make successful decisions by using their intuition and gut feelings.

Sub-principles:

1. Lucky people listen to their gut feelings and hunches.
2. Lucky people take steps to boost their intuition.

PRINCIPLE THREE: Expect Good Fortune

Lucky people’s expectations about the future help them fulfil their dreams and ambitions.

Sub-principles:

1.  Lucky people expect their good luck to continue in the future.
2.  Lucky people attempt to achieve their goals, even if their chances of success seem slim, and persevere in the face of failure.
3. Lucky people expect their interactions with others to be lucky and successful.

PRINCIPLE FOUR: Turn Your Bad Luck into Good

Lucky people are able to transform their bad luck into good fortune.

Sub-principles:

1. Lucky people see the positive side of their bad luck.
2. Lucky people are convinced that any ill fortune in their life will, in the long run, work out for the best.
3. Lucky people do not dwell on their ill fortune.
4. Lucky people take constructive steps to prevent more bad luck in the future.